PRIVACY POLICY

Brand New Gallery understands that maintaining the confidentiality, integrity and security of its users’ non-public, personally identifiable information (“Personal Data”) is important to its users.

Brand New Gallery informs you that Personal Data voluntarily and consciously provided by you through the Website will be processed in compliance with applicable Italian laws on personal data protection (Legislative Decree 196/2003).

1. Type and source of Data

Personal data voluntarily provided by the User

Brand New Gallery collects and will process the Personal Data you directly and voluntary provided by completing the forms displayed on the Website in order to register to the Website for recording your participation in one or more events proposed and/or for receiving information on products, services, events and other initiatives of Brand New Gallery, or to place your online purchase order of products and services offered on the Website.

These Personal Data may include, as an example, your first name and last name, address, email, phone number, fiscal code, date of birth etc.

2. Purpose of processing

Personal Data may be processed for the following purposes:

(a) to execute your online purchase order and, therefore, to perform all that is necessary for the management of your order (including administrative management of the contract, the delivery of goods, payment processing, management of claims and litigation, if any, and fraud prevention), as well as fulfillment of all the obligations imposed by laws and regulations currently in force;

(b) with your prior consent, to send you (by post, telephone, email and other form of electronic communication) newsletters and information and promotional communications, including of commercial nature, advertising material, catalogues, invitations to exhibitions and events and/or offers of goods and services provided by Brand New Gallery;

(c) to record your participation in on or more events promoted by Brand New Gallery;

(d) to respond to and meet all your requests and thus manage your relationship with Brand New Gallery.

3. Data processing methods

Personal Data will be processed by suitable means using electronic or automated computer and telematic tools, or manually and on hard copy, exclusively for the purposes for which they have been collected, guaranteeing the security and confidentiality of data processed.

Personal Data are processed by Brand New Gallery’s internal staff (employees and collaborators) duly authorized as persons in charge of their processing within the scope of the performance of their duties, and possibly by external parties whenever necessary and/or instrumental for the execution of the above-mentioned purposes (e.g. service provider, couriers, technicians in charge of IT maintenance and other suppliers used by Brand New Gallery for the above-mentioned purposes)..

Your credit card data shall not be used for purposes other than the verification of the existence of payment means, the charging and management of payments, as well as the management of any and all claims or litigations. For this purpose, these data will be processed also by the bank providing services connected with the management of online payments and by the issuer of the credit card you will insert to validate your order.

4. Nature of the provision of personal data

The provision of Personal Data is optional.

However, if you wish to register to the Website and/or to make a purchase order for products offered on the Web Site, it is necessary to fill in all mandatory fields of the relevant forms, and - if requested- to give your consent to data processing.

Your refusal to give your consent may result in our not being able to register you to the Website and to inform you of any initiatives that may interest you and/or send you any other information about Brand New Gallery.

You may at any time revoke your consent to your Personal Data processing, writing to Brand New Gallery, via Carlo Farini 32, 20159 Milan (Italy), or sending an email at , or using the appropriate procedures which may be made available to you.

5. Communication and dissemination of data

Whenever necessary and/or instrumental to the above-mentioned purposes, Personal Data may be processed by other entities belonging to the following categories:

- Affiliates and agents;

- Companies, consultants and firms providing assistance and/or consulting or performing related services that are instrumental to data processing on behalf of Brand New Gallery (e.g. hosting, maintenance and updating of the Website, payment processing, delivery of goods, etc).

Personal Data shall not under any circumstances be disseminated to unknown persons.

6. Data controller

The data controller is Brand New Gallery with registered office in Milan, Italy, via Carlo Farini 32. Brand New Gallery will process Data in accordance with Legislative Decree 196/2003 – Italian personal data protection code.

7. Data subject’s rights

We remind you that you may at any time exercise your rights under section 7 of Italian Legislative Decree 196/2003, which is integrally quoted below for your convenience, contacting the Data Controller directly:

Section 7 of Italian Legislative Decree no. 196 of June 30, 20003

(Right to access personal data and other rights)

1. A data subject shall have the right to obtain confirmation as to whether or not personal data concerning him/her exist, regardless of their being already recorded, and communication of such data in intelligible form.

2. A data subject shall have the right to be informed: a) of the source of the personal data; b) of the purposes and methods of the processing; c) of the logic applied to the processing, if the latter is carried out with the help of electronic means; d) of the identification data concerning data controller, data processors and the representative designated pursuant to section 5(2); e) of the entities or categories of entity to whom or which the personal data may be communicated and who or which may get to know said data in their capacity as designated representative(s) in the State’s territory, data processor(s) or person(s) in charge of the processing.

3. A data subject shall have the right to obtain: a) updating, rectification or, where interested therein, integration of the data; b) erasure, anonymization or blocking of data that have been processed unlawfully, including data whose retention is unnecessary for the purposes for which they have been collected or subsequently processed; c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected.

4. A data subject shall have the right to object, in whole or in part: a) on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection; b) to the processing of personal data concerning him/her, where it is carried out for the purpose of sending advertising materials or direct selling or else for the performance of market and commercial communication surveys.

8. Contacts

Any request relating to your Personal Data regarding this privacy policy may be addressed to:

Brand New Gallery

Via Carlo Farini 32 – 20159 Milano (ITALY)

fax: +39 02.89053167

email:

Brand New Gallery reserves the right to amend this privacy policy at any time. The version published on the Website is the one currently in force.

Last updated: May 29th, 2015